Get the Message?!
Report by Betty Sakai
Conservatives suffered election shock in 2012 when Barack Obama was re-elected to the second four year term. Every exit poll question except one had been in favor of Mitt Romney who was considered the decisive winner. When exiting voters were asked, “Who do you think cares most about you?” The majority answered, “Obama cares most about me.” Obama won the election because he understood the power of the story. He understood how to connect with voters’ emotions.
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